For this project, I focused on an issue that really stood out to me — how vaping is marketed to younger people in a way that makes it seem harmless or cool. I built a campaign inspired by Truth Initiative, using texting as the main concept. The idea was to show how casual and easy it’s become to get a vape — just like shooting a quick text or borrowing one from a friend. It’s everywhere, and that’s exactly the problem I wanted to highlight.